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The Ad Game Milt Lynnes

The Ad Game

Milt Lynnes

Published June 1st 2012
ISBN : 9781477401644
Paperback
216 pages
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 About the Book 

NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy.MoreNEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesnt leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series Mad Men. The leadership struggle culminates in a boardroom clash with a surprising outcome.